hart + hawthorn

modern apothecary: works in visual branding

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Handmade with natural oils, salts, clays + herbs.

Hart + Hawthorn (2014 - Hiatus) by Patrick Groghan and Yu Zhang

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Simple and old-fashioned, yet elegantly modern. The branding of Hart + Hawthorn ties in the nostalgia of vintage chemistry displays with the sentiment of a contemporary apothecary. Easily recognizable scientific and cultural motifs are used as identifiers to create a sense of familiarity while allowing for differentiation.

The imagery is constantly inspired by archaic medicines, old dictionary pages, mythologies, alchemy symbols, antiquated practices and botanical ingredients. For us, the process usually starts with a word or a feeling. We try to recreate that sense and soul through smell, color and texture.